Ben Sherman Returns To Its Brighton Home After 40 Years
16 / 08 / 24Ben Sherman has opened on Dukes Lane – just a stone’s throw from its first store and the first shop in the city in 40 years.
In 1963, Ben Sherman founded his namesake shirt brand and established a factory in Brighton’s Bedford Square and opened his first store called ‘Millions of Shirts Inc.,’ on Brighton’s Dukes Street, which was later followed by a store on Carnaby Street in London’s Soho.
Discover a quintessential Ben Sherman shopping experience which features its Signature and B By Ben Sherman collections. The store will also offer a collaborative capsule collection launching in early September.
The retail expansion follows the success of dressing Team GB at the Opening and Closing Ceremonies of the Paris 2024 Olympics.
Ben Sherman drew inspiration from the cultural heritage of the UK to design the athlete’s outfits, including a bomber-style jacket designed with a four-nation floral motif featuring a rose, thistle, daffodil and shamrock, and a floral shirt styled with oxford shorts.
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